Our planned rebranding is no longer a secret. However, because we care about more than just a good first impression (which the name Bagalio will certainly make), this milestone is also a breath of fresh air and a springboard for further innovations and service improvements.
Times change, values remain
Our company is growing, and we are happy about it. The fundamental building blocks in the form of clearly defined values, client-oriented corporate culture, and a human approach, of course, remain. Just as from the very beginning, customer satisfaction remains our top priority. The foundation is fair dealing and the effort to do everything as efficiently as possible with minimal complications.
We also carefully pay attention to the quality of the assortment we offer. In practice, this means we prefer working with proven business partners, and we certainly do not support tendencies to attract customers primarily through low prices at the expense of product quality. Beyond reliable staples, we also give a chance to new products, which also go through a rigorous selection process. We are most often inspired at international trade fairs, after which we collectively evaluate the brands that made a good impression on us and choose those that, based on our sympathies and experience, are worth giving a chance.
This also says a lot about the internal functioning of our company. There is a friendly atmosphere and cohesion among employees, yet we are still able to hold constructive debates and challenge each other. We strengthen our team spirit and the family character of the company from time to time even after work, when we organize joint events such as an adventurous teambuilding in a rope park.
All of this remains unchanged in the coming era under the Bagalio banner – we are still us, with the best intentions and an effort to accommodate you. We continue to strive to be the best for you, and in our new coat, we will push even harder...
New brand, new possibilities
So what will our name change bring? Much like most women change their hairstyles during life changes, we intend to use our new brand as an impulse for many changes for the better. As we hinted in our last article, the name change naturally has practical implications – we will more easily avoid unwanted slips of the tongue and confusion, and at the same time, Bagalio.cz will better reflect our assortment and the broader focus we have arrived at over time.
A new name inherently includes a new logo. However, it has a lot in common with the previous one – the backpack and the color combination remain. This is partly because we wanted to keep at least some elements that will connect us to our past, of which we are rightly proud, and also because we simply like this combination and there was no reason to change it.
In addition to the logo, the new name needed to be complemented by a corresponding claim, a sort of tagline, which previously was "they carry a piece of your life". Now, however, the time has come for a change here as well. The debate was long and fruitful again, but in the end, we agreed that the name Bagalio.cz would be complemented by the slogan The journey begins, which, in addition to the start of a new era, captures our effort to make your travels easier and support the desire to discover the world.
But the important connections to the new name do not end there. Because we definitely don't intend to pack it in anytime soon (:-) ), we chose the brand with an eye toward the potential for growth outside the Czech market. We simply think of everything! That, however, is music for the distant future, so let's go back now and tell you what else you can look forward to in the near future.
Panda and her gang
What is not changing, but will instead get much more space, is our panda mascot. If you follow the panda adventures on our blog and Facebook, you may have already noticed that we have several pandas. We will introduce them to you collectively very soon so you can get a better overview and choose which panda you like the most, although we believe you will grow fond of all the members of our panda pack.
Currently, the pandas are roaming Africa on mopeds and America on scooters, and that is definitely just the beginning. Our mascots will travel more and more, discovering the beauties of the world and gaining experiences that they will be happy to share with you. We will map their journeys both at the store, where they have their own corner with a wall map providing an overview of where each panda is currently located, and on the new panda blog, which we will launch very soon. You can look forward to a cute graphic version of our panda, introductions to individual members of the whole pack, but especially authentic experiences from their travels that will entertain you, inspire you, and can also serve as interactive educational material.
Let the new journey begin!
As we have already hinted, 2017 will be a year of big changes. The first was the "store operation", which is successfully behind us, and now we just need to change the signs to let Brno know clearly that Bagalio is entering the scene. ;-)
We are also planning to delve deeper into the secrets of other social networks – you can look forward to our Instagram and a more active YouTube channel, which we would like to fill with videos that will make your choice on the e-shop easier and introduce the goods as realistically as possible or help you use them correctly. While we take our Instagram account and Facebook profile more as a source of inspiration and entertainment, they are also needed for life (and how!), so you can look forward to lighthearted and useful posts and perhaps even some event or competition for those of you who faithfully follow us there.
And the aforementioned pandas certainly won't stay quiet either – we will be waving our handkerchiefs at them before their trips into the world more and more often. In addition to traveling in our company, we are happy to entrust them to reliable enthusiasts who go a bit against the grain and fulfill their dreams. We already sponsor or otherwise support some of them, but most importantly, we provide them with the most valuable thing – a patron and partner in the form of our plush panda.
We are simply open to good ideas! Therefore, feel free to suggest in the comments what else we could improve or what charitable or otherwise meaningful activity we could support, and also whether you like our new name.
