Behind our current brand lies a lot of hard work and success. However, constant and welcome growth has meant that it no longer describes us well enough. So, we are changing to Bagalio.cz very soon.
Moving things around
We have already informed you about our move to a new store filled with superlatives, and many of you have already managed to visit it in person. However, because not only the number of our customers is growing, but the range of our assortment, our possibilities, and our vision are expanding as well, the name BatohyBrasny.cz is simply a bit too cramped and restrictive for us now.
We have therefore decided to approach the year 2017 in the spirit of moving forward and big changes. Right after we successfully checked off the "store" item, we moved on to the next point on the list, which is changing our brand. In addition, we are sending our panda mascots on their travels, and we have big plans for them in the future as well. So, you definitely have a lot to look forward to in the coming months!
New, better, and more descriptive
There are basically two reasons why we decided to change the name of an established company that has earned an honorable place in the market over several years of successful operation. One of them is the minor trouble that arose in connection with remembering it. Since no one is perfect, from time to time it happened that the name BatohyBrasny got slightly twisted in the memory of our customers or potential partners, creating some kind of oddity (top mispronunciations include "TaskyBatohy" or even "BotyTasky" :-) ), which subsequently unnecessarily complicated mutual communication or finding our e-shop.
Another reason, and the main one, is the aforementioned development of our company. We are, of course, extremely grateful for it, but in addition to the positive impacts for us and our customers, it has caused the current name to no longer sufficiently describe the assortment we offer. Although we got used to the familiar abbreviation BB as part of our own identity, we have long since expanded the original offer of backpacks with a large number of other luggage – suitcases and other essential travel or sports accessories. So, the time for a change has come.
Traveling with Bagalio – traveling with ease
The end of last year was marked by our brainstorming, meetings, and imaginary battles between the top favorites for our new brand. The result did not take long to arrive, and we can't wait to head out towards new adventures with it.
And why Bagalio.cz? It is a variation of the word "bagaglio" – Italian for luggage, which already suggests quite a bit. Besides that, Bagalio sounds sufficiently soaring and adventurous. Ease is exactly what we want to pass on to you – to make the journey to adventure easier, to allow you to set off into the (un)known with a light heart and not be burdened by anything unnecessary. However, your wishes, we definitely do not take those lightly! :-)
Personal approach and maximum commitment remain
The reason why you liked BatohyBrasny.cz, however, of course, does not change – our star team, the owner, values, and good reputation remain. We will always lend you a helping hand when choosing your luggage, whether you are traveling around the world or just by tram to work or school. You can also still rely on a personal approach and individual solutions to your requirements. We will continue to do our best to meet your needs as quickly and efficiently as possible. Simply put, we still have your back.
After all, the statement of the boss and managing director of our company says it all:
"When the idea for founding an online store for backpacks was born in 2010, it was necessary to come up with a suitable name. At that time, it was common to name e-shops according to the offered assortment. That is why I also decided to go in this direction and chose the name BatohyBrasny, which clearly communicated what we specialize in. Over time, as the company grew, so did the offer of our store. The natural outcome was the expansion of the assortment to include suitcases, travel bags, handbags, and various accessories that you can use both while exploring new places and in everyday life.
In 2017, we reached a point with the company where the original name is already 'too small' for us. The name BatohyBrasny has become restrictive and insufficient for us, as we need to let our customers know that we can offer them more. That is why we decided to choose a more soaring name, which still evokes a connection with our assortment. The change to Bagalio was preceded by a long internal company debate, and I believe that we managed to choose a great name that will facilitate our further growth and strengthen our position in the market."
And what news and benefits can you look forward to with the name change? You will find out everything very soon.
