The Swedish brand Fjällräven is currently enjoying great popularity among both young people who spend most of their time in city streets and outdoor enthusiasts. And no wonder, the philosophy that Fjällräven is built on simply makes sense. See for yourself why this brand, brand new in our offer, definitely deserves your affection.
1. Time-tested quality
The company Fjällräven was founded more than 50 years ago. In the beginning, it was the initiative of fourteen-year-old Ake Nordin, who was quite dissatisfied with the backpacks available at the time, so he made his own. It was a necessity that successfully filled a huge gap in the Swedish market, which had been sadly empty until then. From a homemade bag with a wooden frame, the assortment gradually expanded to all outdoor equipment – today, besides backpacks, Fjällräven is also an expert in outdoor clothing and sleeping bags of top quality.
Although the initial philosophy remains the same – the effort to develop products that are functional and durable so that people can enjoy their time in nature to the maximum while being environmentally friendly – the technologies and materials used are undergoing constant development and innovation. And obviously successfully, as the company's reputation remains untarnished and is associated with superlatives. All Fjällräven products can boast quality craftsmanship and demand in more than 20 countries around the world.
2. Reliable backpacks
Manufacturing innovative and functional equipment that is also very ecological is not easy. However, Fjällräven clearly knows how to do it! This company has found fans across all generations and has won many significant awards over the years.
All products are made to be very durable and long-lasting. On one hand, it is a benefit for the user – nobody wants a backpack that falls apart after a few uses. Fjällräven approaches this very cleverly and thinks their actions through to the consequences. Longer durability of backpacks also means less waste, so their durability is beneficial not only for us but also for our planet, whose corners we can explore with this great partner on our backs for a little longer in an unspoiled state.
The Swedish origin is also a guarantee of quality. Nordic countries and their standards are generally associated with top-tier products. Moreover, the harsh climate and forested landscape allow for a perfect empathy with the specific needs of outdoor sports lovers, resulting in gems that make your movement in nature as easy as possible.
3. With humility towards nature and people
In addition to customer satisfaction, the creators of Fjällräven backpacks care primarily about nature. The motto "Leave no trace" has accompanied the entire production since its inception. Improving production processes, selecting suitable raw materials, and reducing the consumption of water, energy, and chemicals is a matter of course. Implementing the Reduce, reuse, recycle strategy in practice means, for example, using fluorocarbon-free impregnation (PFC), which is proven to harm the environment, or focusing on recycled and recyclable materials. Thanks to the straight lines of the backpacks, there is also a minimization of unnecessary waste from the materials used.
Fjällräven has also been involved in animal protection for many years. They are trying to help especially the endangered Arctic fox, which is also depicted in their logo. It is threatened with extinction primarily because of its beautiful fur, which is a lure for hunters driven by the demand of the fashion industry. However, climate change and competition with the ever-expanding red fox also take their toll. Since 1990, Fjällräven has supported research projects, helped spread information about this endangered species, and financially contributed to ensuring enough food for the surviving foxes in Swedish territory.
Fjällräven also tries to ensure ideal conditions for its employees. Energy is also invested in the effort to set an example for all its business partners. Suppliers must sign the company's code of conduct, with which the rules of partner companies must be in perfect harmony. Fjällräven also tries to contribute to improving the living conditions of those who participate in the production of their products, so fair production is definitely one of the main long-term goals. In addition, as part of charity, they regularly provide warm winter clothing to needy children and families in Eastern Europe.
4. Style blending with timelessness
Now we get to somewhat more superficial matters, but for us, ordinary consumers, no less important. So, frankly – Fjällräven is just trendy right now! You will come across it on Instagram and YouTube, as well as on the pages of many lifestyle magazines and blogs. Especially the Kånken backpack is almost iconic today. In urban culture, it is usually associated more with hipsters who are not indifferent to the fate of our planet, but you can commonly admire it on the backs of people professing all kinds of fashion styles and worldviews.
And why are Fjällräven backpacks so popular? They are unisex, suitable for both the city and nature, and their design is maximally timeless (also so that you don't want to throw it away with a new fashion wave, thus producing more unnecessary waste). They are available in several color variants, and all offered shades are very intense and catch the eye at first glance. The practical handles of the Kånken and Re-Kånken backpacks then allow you to choose your preferred way of carrying – either in your hand or on your back.
And there must also be the necessary strumming of the slightly infantile string hidden in most of us – the cute fox logo is simply a matter of the heart!
5. Health is the most valuable thing
The last, but definitely no less important reason to fall for Fjällräven backpacks is the emphasis on health. Besides the health of nature, this manufacturer also thinks about ours. It probably won't be a surprise to you that backpacks are a better option for our backs than bags that unilaterally strain our spine. However, backpacks often have an unmistakably sporty impression, so if we are heading to the city, we push our health into the background and prefer a fashion bag. But as we have already said, Fjällräven backpacks will definitely not threaten your style, and you can give your back the comfort it deserves.
A quality back system will also contribute to this, ensuring a more favorable distribution of the load. At the same time, the backpacks themselves are very light, so they will not unnecessarily increase this load for you.
In conclusion, we return again to the effort for the smallest possible ecological footprint, which closes the circle. We are also part of nature, even if we sometimes tend to forget it. So when we focus on protecting nature, we are actually protecting ourselves. Or as the following video aptly summarizes, without nature, we are nothing.
Quality, functionality, style, and ecology are the essential arguments that definitely give the Fjällräven brand plus points!
Have they convinced you? Share your impressions with us in the comments.
