Don't waste time and set off on your journey today. For example, with an American Tourister suitcase. The established brand has been operating on the global market since 1933 and still keeps its finger on the pulse of time, embracing modern trends. Elegant design, unusual textures, or beloved characters from Disney and Marvel films and series – these are all American Tourister luggage. You'll love them because they combine style with function and cuteness with grace.
Meet Grandpa – the American Tourist
You've certainly seen American Tourister luggage somewhere before. And it's no wonder. In 2023, the brand celebrates its 90th birthday. American Tourister has lived through World War II, the advent of air travel, and the hippie era. So, even though it's a grandfather in age, it certainly doesn't look like one. On the contrary, the products of this globally renowned brand have a very youthful appearance, are inspired by contemporary icons, and are moving towards a more sustainable future.
Don't mess with the gorilla
Advertising is important. American Tourister knows this well. Back in 1971, the company launched its Gorilla advertising campaign, which propelled the brand into public awareness. The comedic video, in which a gorilla inside a cage unsuccessfully tries to smash one of the American Tourister suitcases, is still vividly remembered by several generations of not only American television viewers. Other commercials poke fun at rough handling of luggage by hotel bellhops or airport staff.
Hardshell – material of the past, present, and future
The brand's flagship products are undoubtedly hardshell suitcases. In the 1950s, American Tourister produced the world's very first molded material suitcase! Even today, the main criteria for material selection in manufacturing are primarily durability and low weight. Furthermore, a certain degree of environmental consideration, the use of recycled materials, and long product lifespan are now both a necessity and a trend.
Iconic design
However, it's not just material aspects that lead to the creation of iconic American Tourister suitcases. If you're looking for luggage to accompany you on your travels, besides quality, you also look at design. And in that, American Tourister is a leader in its field. For example, the original look of the SoundBox suitcase is inspired by a vinyl record and earned the brand the prestigious Red Dot Design Award (2017).
Disney and Marvel characters can travel with you!
Do you want to stand out from the crowd, spot your suitcase from afar, and stylishly complement your original look? The collection of American Tourister suitcases featuring beloved characters from the Disney and Marvel worlds will be right up your alley. Whether you prefer Minnie, Mickey, or lean towards the Avengers, American Tourister's range of colorful luggage is wide and will satisfy both children and adults.
More great luggage
Let's not stop at suitcases. The American Tourister brand's assortment also caters to those who prefer backpacks or travel bags. High functionality and practicality, stylish design, and the Recyclex™ material technology, which allows for the processing of used PET bottles, are a given.
Go for it and travel with American Tourister. You'll join the ranks of Cristiano Ronaldo, who was a brand ambassador, and millions of other satisfied travelers worldwide for whom American Tourister keeps company.
TIP: You already have a suitcase for your travels, but are you missing tips on where to go with it? In our On the Road section, you'll find several articles that will help you find inspiration and perhaps even your new favorite destination.
